2024 World Conference on Lung Cancer (WCLC) - ePosters-EP.04A.14 Community Outreach for Lung Cancer Awareness: Utilizing the 'Cancer Challenge' to Educate the Public

Pdf Summary

The document outlines the efforts of LiveLung, a nonprofit organization, to raise public awareness about lung cancer screening through an initiative known as the Cancer Challenge. It highlights the lack of public knowledge regarding lung cancer screenings, as revealed by a 2018 national survey by LungCAN, where a majority of participants were unaware of screening availability and relevance for former smokers.<br /><br />LiveLung's Cancer Challenge is a strategic outreach tool conducted at festivals and large events to educate people about lung cancer screening guidelines. Participants engage by answering a short quiz based on Cancer Facts provided on a 8.5x5.5-inch carbonless form where those who respond correctly are rewarded, sometimes with incentives like ice cream or gift cards. The questions test participants' knowledge on lung cancer statistics, including its status as the leading cancer killer and information about radon.<br /><br />Since its inception, LiveLung has distributed around 7,000 of these forms and has seen substantial engagement numbers with thousands correctly responding to quiz questions and learning essential screening details. The campaign not only encourages immediate participant learning but also facilitates knowledge sharing as participants receive a copy of their quizzes to disseminate further information among their acquaintances.<br /><br />The initiative is characterized by its simple, engaging approach, and its capacity to deliver educational content to a broad demographic without soliciting donations. The Cancer Challenge aims to bridge the gap in public knowledge until larger campaigns from the Centers for Disease Control and Prevention (CDC) can be implemented, ultimately reducing lung cancer incidence and mortality. The success of LiveLung's outreach suggests substantial potential in grassroots efforts to drive health awareness and foster behavioral change.

Asset Subtitle

Dusty Donaldson

Meta Tag

Speaker Dusty Donaldson

Topic Screening and Early Detection

Keywords

LiveLung

lung cancer screening

Cancer Challenge

public awareness

LungCAN survey

health education

radon information

grassroots outreach

behavioral change

lung cancer statistics